For the book’s release, we also have a note on Rube Goldberg’s “Simple Way to Get Fresh Orange Juice Upon Awakening,” the machine depicted (and paper-engineered by Andrew Baron of Popyrus Studio, Inc.) on the book cover, from Abrams ComicArts Editorial Director, Charles Kochman. The cartoon was originally created in 1939 for Rube’s syndicated newspaper strip “Rube Goldberg’s Side Show.”
Check out the cover sequence below:
From Charles Kochman:
Coming up with the idea for doing a moveable cover was easy—a book on Rube Goldberg published by Abrams ComicArts had to move in some way. But the hard part was how to make it happen. Thankfully our publisher, Susan Van Metre, knew Andrew Baron of Popyrus Studios, a lifelong Rube Goldberg fan who had pitched her a Rube Goldberg pop-up book idea quite some time ago. Andy worked on the automaton for the Martin Scorsese 3D-movie Hugo, an adaptation of Brian Selznick’s amazing novel The Invention of Hugo Cabret, and he and I hit it off right away. We sorted through hundreds of Rube’s inventions until we settled on the one featured on our cover, and in collaboration with Alison Gervais, our production director, and our designers, Chad W. Beckerman and Sara Corbett, an idea that started seven years ago came to life!